Tee times between 11:30am - 12:30pm
Tee times between 11:30am - 12:30pm
All Attendees and Vendors Welcome
Want to save 38% or more on Job Board Spend? Come learn how leading staffing firms are using AI to create real recruiting capacity, move faster, and win in a market where speed matters. This session will spotlight our industry leading Bullhorn Amplify and share practical ideas agencies can implement immediately.
Hear the latest updates from the Avionté team and what’s new across the platform. This session will highlight recent enhancements and offer an opportunity to meet members of the Avionté team while enjoying light refreshments to kick off the first night of ASG.
RTB! (Roof Top Bar & Lounge)
Join us at The Listening Room Café, one of Nashville’s most well-known live music venues, for a relaxed night of great music and conversation. This intimate space is known for its incredible sound and showcases talented songwriters performing their original songs in an acoustic setting. More details will be shared soon.
Please be sure to visit our Affiliate Industry Partner tables.
Opening Remarks & Meeting Overview
Start the day with a look at what’s happening across the staffing industry and how Avionté is supporting agencies through innovation and technology. Join us for a forward-looking conversation on where staffing is headed and how to stay ahead.
The firms leading the charge in 2026 won’t be the ones working harder—they’ll be the ones selling smarter. Join Mary Ann McLaughlin, Managing Partner at Butler Street, as she challenges leaders to ditch legacy transactional habits for a high-impact, strategic approach. This session is a roadmap for those ready to stop "filling orders" and start shaping client demand.
What You’ll Learn:
Today’s staffing buyer isn’t following a clean, linear path to a sale.
They research quietly.
They compare options before replying.
They consult internal decision-makers you’ll never meet.
And, more often than not, they engage long after you think the conversation is dead.
In this 45-minute strategic workshop, Mark Winters breaks down the real buyer journey your prospects are following, and reveals the shifts you must make to stay relevant, get in earlier, and guide the decision instead of reacting to it.
Mark’s approach blends strategic clarity with practical application. You’ll learn how today’s staffing buyer thinks, what triggers their search for a partner, why traditional cold outreach is failing, and, most importantly, how to build a modern sales process that aligns to the buyer’s nonlinear reality.
This isn’t theory.
It’s the roadmap staffers need right now.
Visit Industry Partner Tables
🔎 Discovery is your differentiator
The best sales professionals do not win because they pitch better.
They win because they diagnose better.
🎯 Coach the moment
Great sales leaders do not wait for the quarterly review.
They coach in real time while the deal is alive.
⚡ Activity does not mean progress
More calls, more emails, more meetings…
If they are not the right conversations, nothing moves.
An interactive session on what is working today. Topics pre-submitted and discussed in detail amongst our Key Managers.
This session will break down how staffing sales and marketing teams can use LinkedIn to drive real conversations, not just visibility. We’ll focus on practical, easy-to-implement strategies across profile optimization, content, and daily engagement habits that actually build pipeline. Expect live examples, real-time feedback, and tactics you can apply immediately.
Most companies aren't struggling because they lack effort. They're struggling because they lack alignment. Sales is running one play. Marketing is running another. And somewhere in the middle, leads are falling through the cracks and nobody can agree on why. This 90-minute working session changes that. We'll walk you through the foundational building blocks of a GTM strategy, starting with your Ideal Customer Profile, buyer persona, and strategy framework, all the way through funnel breakdown and a sales and marketing talk-track you can both believe in. This isn't a lecture. You'll build in the room and leave with real deliverables your team can pick up and execute the minute you get back to the office. If your sales and marketing teams are speaking different languages (and your pipeline is feeling it) this session was built for you. Of course, we'll work with AI tools, so get your thinking caps on!
Industry leaders Martin Borosko, Jerry Grady, Michael Napolitano, and Scott Fiore will present competing visions for the next era of staffing. This session moves beyond theory into the practical realities of capital allocation and technological integration, inviting the audience to engage in a candid dialogue about what comes next.
Key Strategic Pillars:
Evaluating Technology: Distinguishing true innovation from market noise.
Platform Displacement: Analyzing the long-term viability of traditional staffing models.
Investment Strategy: High-confidence areas for capital deployment.
What’s Happening in your Market?
Led by Angelia Terry, Controller, Pro Resources and Sarah Hoffman, VP of Finance, WSI
Topics pre-submitted and discussed in detail amongst our Key Financial Managers.
Blake Shelton’s Ole Red Lookout
Ready to trade the conference room for the neon lights of Broadway? Thanks to Bullhorn & other ASGroup Industry Partners, you can join us at Blake Shelton’s legendary Ole Red Nashville for a night of high-energy networking and Southern hospitality. From 6–9 PM, we’re taking over the heart of Music City for a rooftop 'shindig' you won't want to miss! We’ve got the open-bar flowing and the live music cranking—all you need to bring is your best country style and a stack of business cards.
Cowboy hats & boots STRONGLY encouraged.
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Let’s get real: No one needs a temp. And no one wants to be sold to.
Your prospects aren’t ghosting you because they’re rude—they’re overwhelmed, skeptical, and distracted. They’re avoiding sales conversations because they don’t believe you’ll offer value.
So how do you sell when no one wants to talk?
In this session, we’ll show you how modern staffing firms are creating demand and accelerating deals—without cold-pitching or praying for referrals. You’ll learn how to turn passive prospects into active buyers using buyer enablement strategies: content, tools, and campaigns that build trust, reduce friction, and drive response—without the chase. It’s time to stop chasing. Start converting.
Key Takeaways:
This 90-minute session introduces Connect, Execute, Convert: The 2026 Recruiting Operating System, a practical blueprint built primarily on the Conversation Ladder Strategy to help recruiters build stronger, more durable relationships while accelerating new business development into tangible revenue in 2026. You’ll learn how to create consistent, meaningful touchpoints that move prospects beyond “nice chat” into real traction—clear next steps, measurable milestones, and repeatable follow-up—so you’re not relying on luck or heroic effort to win work. By pairing the Ladder with select high-ROI plays from the Search Firm Accelerator Series, the session shows how to become the trusted, default call in your market faster, shorten the time from first conversation to signed search, and convert relationships into predictable sales outcomes.
AI is no longer a "future" tech—it’s a current competitive advantage. In this interactive session, Brent Becker and Ben Ferguson break down real-world use cases from across the ASGroup. Discover how your peers are successfully integrating AI to streamline operations, increase output, and protect their bottom line.
In the staffing industry, the phrase consultative selling gets used constantly—but rarely practiced correctly.
Many salespeople believe they are being consultative simply because they ask questions like:
"How many workers do you need?" or "Would you like to learn about our services?"
But true consultants don’t drag prospects into the staffing business.
They meet customers where they are.
Real consultative sellers understand their customer’s industry, their operational pressures, their buying process, and the outcomes they are trying to achieve. Instead of pitching services, they guide buyers through decisions that solve real workforce challenges.
In this session, we will challenge the common myths around consultative selling and introduce a practical framework for moving from vendor to trusted advisor.
Attendees will learn how top-performing staffing professionals:
This session will introduce the core principles behind Counselor Salesperson (CSP)—one of the most respected consultative selling methodologies—and show how these ideas apply directly to the staffing industry.
If you're tired of transactional sales conversations and want to build deeper, more valuable client relationships, this session will give you the mindset and structure to start.
Facilitated by ASGroup Key Sales Mastermind Co-Leaders, Bobby Wilburn, Malone Workforce Solutions and Mary Ann McLaughlin, Butler Street
An interactive session on what is working today. Topics pre-submitted and discussed in detail amongst our Key Managers.
Facilitated by ASGroup Key Operations Mastermind, Erica Bohms, WSI
An interactive session on what is working today. Topics pre-submitted and discussed in detail amongst our Key Managers.
Led by Angelia Terry, Controller, Pro Resources and Sarah Hoffman, VP of Finance, WSI
Topics pre-submitted and discussed in detail amongst our Key Financial Managers.
The value of stating 1-3 take-homes from the conference are incredible in effectiveness to make it happen. A Valuable Session to implement what you are taking home.
EXPLORE NASHVILLE!
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and consultant. He is the host of Take the Stage and InSights, the staffing industry's leading podcasts with over 175,000 downloads.
Martin L. Borosko has been the Managing Member of the firm since 2006. Under his leadership, the firm has grown into one of the premier boutique firms with offices in New York, California, New Jersey and Pennsylvania.
Marty leads the Staffing team within the firm dedicated to studying the best legal practices within the Staffing Industry. His philosophy is to direct clients toward legal strategies that facilitate growth and increase enterprise value in the long term. He often works as part of a team with leading investment bankers, accountants and risk managers to implement comprehensive growth strategies for clients.
Marty is a frequent contributor to legal & business publications and lectures across the country on emerging issues impacting the Staffing Industry. He is the Chairman of the Becker Buy-Side M&A Summit, one of the Founders of the Launch Staffing Conference and sits on the TechServe Alliance M&A Marketplace as their designated law firm.
Greg Doersching is the award-winning President of Next Level Coaching, one of the industry’s most comprehensive recruiting training and owner-consulting programs. He also serves as a Senior Advisor to Sanford Rose Associates, a top 10 executive search firm. Over nearly three decades, Greg has built a reputation as one of the most forward-thinking and influential voices in the Recruiting Industry.
A highly sought-after international speaker, Greg has delivered hundreds of keynote addresses and workshops for organizations such as the National Association of Personnel Services (NAPS), American Staffing Association (ASA), and the Association of Canadian Search, Employment, and Staffing Services (ACSESS). His presentations consistently earn top ratings from attendees for their depth, practicality, and clarity. In recognition of his remarkable contributions to the recruiting field, Greg received the prestigious NAPS Lifetime Achievement Award.
Beyond his speaking engagements, Greg is a hands-on consultant to many prominent staffing and recruiting firms. He specializes in refining full-cycle recruiting processes, building new contract and direct-hire divisions, and enhancing performance metrics. Known for his thorough, step-by-step methodology, he has mentored and trained thousands of recruiters, helping them achieve—and often exceed—their placement goals. Greg served for two years as President of the Wisconsin Association of Personnel Services, further exemplifying his longstanding leadership in the profession.
When he’s not shaping the future of recruiting, Greg is an avid outdoorsman who believes in striking a balance between hard work and personal passion. He is a dedicated member of organizations such as Safari Club International, Whitetails Unlimited, and Ducks Unlimited. A longtime musical theater enthusiast, Greg has taken lead roles in well-known productions including Jesus Christ Superstar, The Music Man, and Camelot.
Greg and his wife Jessi stay busy cheering for their two sons. His eldest, Griffin, was drafted by the San Diego Padres and continues to hone his skills in the minor league system. His younger son, Greysen, has shown leadership both on and off the football field. (If you share Greg’s passion for baseball, you can still check out the 2019 College World Series Home Run Derby, where Griffin came out on top—highlights are available at https://vimeo.com/345544901.)
In every area of his life—from driving team performance in high-stakes recruiting environments to sharing the thrill of a trophy fish story—Greg brings unwavering energy, expertise, and a results-driven mindset. Contact him today to learn how Next Level Coaching can help elevate your search practice to new heights. Just be warned: if you invite him on a hunting or fishing trip, you might land not just a trophy catch, but also a lifetime of strategic recruiting insight.
As a transformative leader in the staffing and consulting industries, Anna Frazzetto brings extensive expertise in scaling high-performing sales teams and driving business growth. She is the Founder and CEO of AFM Strategic Partners, a firm specializing in empowering sales teams, transforming portfolios, and accelerating revenue growth across industries. Through tailored advisory meetings, innovative sales methodologies, and solution-oriented selling, AFM Strategic Partners helps organizations diversify their portfolios and stand out in the marketplace.
Previously, Frazzetto served as the Global Chief Revenue Officer, where she led a global sales transformation, diversifying the organization’s focus from energy services to STEM-focused staffing and expanding service offerings such as Statement of Work (SOW) solutions.
Earlier in her career, as President and Chief Digital Technology Officer, she led outsourced and offshore software development, BPO, and RPO teams across North America and APAC, delivering mission-critical systems, applications, and talent solutions. She was instrumental in scaling the solutions business from $3M to $100M.
Frazzetto is an active board member of TechServe Alliance and serves on the Board of the University of Richmond, where she is focused on the Women in Leadership Program, shaping initiatives that advance and support women in leadership roles. She is also the national chair of ARA (Attract Retain Advance), an organization dedicated to advancing women in technology.
A dedicated mentor, Frazzetto guides 4 to 10 up-and-coming professionals each year—either through ASA (American Staffing Association) or direct mentoring—helping them navigate career decisions and leadership challenges. She has served on the ASA Women in Leadership Council and is an active member of the ASA IDEA Council, reinforcing her commitment to inclusion in the workplace.
Frazzetto has been recognized by Staffing Industry Analysts as one of the Global Power 150 Women in Staffing for seven consecutive years and has been named to the Top 50 DEI Influencers list consistently since 2021. A frequent contributor to CIO.com and a Forbes Technology Council member, she is a sought-after speaker on topics including sales strategies, revenue growth, portfolio diversification, and outsourcing.
Her journey as an entrepreneur is deeply personal—as a cancer survivor, she found the courage to take the leap and start her own business, channeling her resilience into creating meaningful change in the industry.
Mary Ann serves as a Managing Partner and co-owner of Butler Street. Prior to Butler Street, Mary Ann served in senior executive roles for fifteen years including Chief Operating Officer, President and Managing Director in the staffing, revenue cycle and print industries. As a Six Sigma Champion certified executive, Mary Ann leverages her robust process background with thirty-three years of sales and operational leadership experience to help companies achieve lasting results. Mary Ann currently serves on the ASA Women in Leadership Council and is a mentor and executive coach to emergent leaders.
Additionally, Mary Ann is the foundation board chairman of St. Joseph’s Hospital in Chicago and a member of the regional AMITA Health Development Board. She has completed four marathons and several triathlons. She holds a B.S. Degree in Marketing from Bradley University.
Michael is a market managing partner in Citrin Cooperman's New Jersey office with over 25 years of experience providing counsel and services in areas of profit enhancement, budgeting, planning, and compensation restructuring, helping clients to operate more efficiently.
As a practice co-leader of Citrin Cooperman’s Staffing Industry Practice, Mike has a specialized focus in the staffing industry. He also has deep expertise in the construction industry, advising contractors, developers, and construction products manufacturers. Additionally, he advises clients in technology, health care, food services, manufacturing and distribution, and various professional services firms.
Michael provides a balance of deep industry knowledge and insight, extending his services beyond financial statements and tax returns to help clients understand the impact of their decisions, as well as plan for their future success.
As a partner in Valuation Advisory Services Practice, Michael provides fraud and forensic accounting counsel in the areas of business partner disputes, marital dispute resolutions, damage calculations, uncovering hidden revenue, and litigation support. Clients benefit from his extensive experience and knowledge, as well as his strategic approach, which combines identifying clear, concise objectives with efficient follow-through.
Michael frequently speaks and writes on issues related to the construction and staffing industries. He has presented at annual industry conferences held by the New Jersey Staffing Association.
Tony Nunez is a director with over 13 years of experience providing strategic accounting, tax and consulting services. Tony specializes in serving clients in the staffing and executive search firm industry, as well as real estate, manufacturing and distribution, healthcare, and professional services firms.
Tony provides staffing and executive search firm clients with business and tax advice, business planning strategies, financial projections, forecasting, and strategies for year-end and ongoing tax issues.
Tony’s portfolio of staffing clients include healthcare, light industrial, IT, professional services, and permanent staffing firms.
Tony speaks and writes on issues related to the staffing industry. He has presented at annual industry conferences held by the New Jersey Staffing Association and the Affiliated Staffing Group.
Jeff Staats is a strategic marketing executive with 26 years of experience helping companies stop guessing and start growing. Known across the staffing and professional services industry as the go-to voice on marketing strategy and automation, Jeff has spent nearly 10 years embedded in the staffing world helping firms find their real differentiators, align marketing to business outcomes, and stop sounding like everyone else. He is the founder of MarketingQB, a Fractional CMO practice built on a belief he has preached for over a decade: your job isn't to run every play yourself, it's to QB the whole operation. Jeff has led marketing at every level, from Fortune 500 to startups to agencies, and one of his greatest passions is teaching marketing to the next generation of business leaders. When he's not helping CEOs figure out why their marketing isn't working, he's at home in Northeast Ohio with his wife, Bethany, and their three boys: Colin, Dillon, and Drew. He's still proudly and painfully cheering on Cleveland sports.
Ashley Watts is the VP of Client Services at Forest City Digital, where she helps staffing firms turn LinkedIn into a consistent pipeline-driving tool. With over a decade of experience working across global firms like Randstad and Spherion, Ashley has built and led social and thought leadership strategies for C-suite executives, sales teams, and recruiters—long before social selling became mainstream.
Known for her no-fluff, highly practical approach, Ashley focuses on helping teams move from “posting occasionally” to building real visibility, trust, and conversations that convert. Her sessions are interactive, hands-on, and designed to give attendees clear, repeatable actions they can implement immediately.
Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20+ years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn't. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.
